Primadelis Beginnings And Its Success Story Marketing Essay

Primadelis Beginnings And Its Success Story Marketing Essay The objective of this report is to discover about the starts of the well-known PrimaDeli that we all know. Well also be touching slightly on how Prima Limited was first established, the challenges it faced and obstacles it went through as a company before eventually making it big in the industry. And most importantly, how did it manage to make a breakthrough even after the undesirable food-poisoning incident. What is Prima Deli? PrimaDeli is a well known pastry shop filled with different types of delicacies. From puffs to cakes other variety of confectionaries to satisfy your cravings. Over the years, they have grown rapidly all over Singapore and providing good quality service to satisfy their customers. With the outlets being conveniently located in major residential estates, commercial districts and shopping areas and more than 30 outlets across Singapore, its no wonder their bakeries are recognised all over the island. Corporate History In 1961, Prima Limited was established when its founder, Cheng Tsang Man, built Southeast Asias first flour mill and the company. Prima was also known as Bai Ling Mai, which means a hundred year old wheat in Chinese. It is to represent the companys vision for corporate longevity. The company made the official listing under both Singapore and Malaysia business registries in 1969. The company not only has flourmill in Singapore but also in other countries like Indonesia, India, the Philippines and Australia. The Prima we know today is more than just involving into flour milling, it is now diversifying into other aspects such as signature restaurants, food manufacturing, baked confectionary products, even in property management and fields of information technology. And PrimaDeli is one of the successful businesses that the company has now. Launched in 1992, PrimaDeli is Singapores first one and only home-grown bakery franchise and also the longest-running Singapore food franchise. With the bakery outlets located in major business, residential and shopping areas, drawing a diverse mix of culture and races to their choice bakery products. PrimaDeli has been managed by the Prima Food Pte Ltd, which is the subsidiary of food and service conglomerate Prima Limited. Setbacks faced by Prima in the early years Just coming into its first few years of operation, the company was already confronted with umpteen financial setbacks which include the struggle of regulating the continual fluctuations uh their profit margins. In their yearly report for 1970, Prima addressed the problem of rapid increase of production costs particularly the vital raw products of wheat grain and also for the logistics of freight transportation costs. Due to the hike of price in production costs, the company had no other choice but to sell their goods and their by-products at higher cost in order to restore their lost and to ensure that their profit margin is maintained. What was done to counter back the problem Due to their concern over production costs, Prima subsequently felt encouraged to purchase majority share-holds in multiple primary industries and firms. The company took a majority stake in Prima Modern Machinery Pte Ltd in 1990 and took over the businesses of Goodman Fielder Wattie (Asia) Pte Ltd, a company that specialises in food and beverage area. These achievements have allowed Prima to widen their portfolio of long-term investment and consequently contributed to the cutback of production costs induced by the company. To further counteract the extreme price increase in market productions, Prima began specializing in export sales within the year itself. These measures paid off munificently allowing the company to restore its lost and claiming a profit of up to S$2.736 million for 1991 as to comparison to the loss attained in the previous year that came up to S$5.124 million. Achievements Over the years, Prima Limited had successfully grabbed a few awards to bring up its name. Some of these awards are Hazard Analysis Critical Control Point (HACCP) and Singapore Franchise Mark. HACCP which is the Hazard Analysis Critical Control Point is a systematic and scientific approach in indentifying, processing, production and preparation of food so as to ensure that the food is safe when consumed. By attaining the HACCP award, it shows that Prima Food has a system which is universally recognised. This is especially helpful in allowing PrimaDeli to compete more effectively in the world market and it also open potential markets by increasing confidence in Primas food safety and hygiene standards. With the Singapore Franchise Mark award in hand, it goes to show that Prima is certified for having creditable professional standards in the sectors of business practices, management capabilities as well as business performance. This certainly puts Prima in a advantageous position because on the few top selected companies are rewarded with this award. By being listed as one of the companies, it just goes to show that Prima is one of the few top notch companies in terms of franchising management. Currently, all PrimaDeli retail outlets operate under the franchise system. What this system does is providing franchisees with premium quality products as well as a broad scope of professional training and help that includes outlet concept development and marketing. With this, the system allows for the franchisor to focus on food manufacturing, research and development while partnering like-minded entrepreneurs to operate the retail front. In which, it assures a steady business growth. Prima Deli has also received awards including Franchise Excellence Awards Mark in recognition for its successful franchise system. In 2002, Prima Limited picked up the Superbrand status in a celebration of its corporate longevity and significant contribution to the Singapore economy. This was followed by the 2004 SPBA Heritage Brand Award which recognises the companys market excellence over 40 years. By attaining this award, PrimaDeli is recognised to be one of the top brands in Singapore for market dominance, goodwill, customer loyalty and overall market acceptance. Recent years In 17 may 2007, PrimaDeli being the first home-grown bakery franchise and the longest running Singapore food franchise, has received the Halal food certification from MUIS, the Islamic Religious Council of Singapore a first for an established Singapore bakery franchise. It is after 15 years, that PrimaDeli finally decided its time to tap into the halal market and increase its customer base. With the Halal certification, PrimaDeli is now able extend its wide range of freshly-baked pastries, buns, breads and premium quality cakes to the Muslim community at 38 retail outlets islandwide. The Halal certification provides assurance to the Muslim community that the food does not contain any ingredients which they are forbidden to consume, such as alcohol, pork and other meat that have not been prepared according to Islamic rituals. With the Halal certificate in hand, has certainly put PrimaDeli in an advantageous position. Unfortunately, on 19 November of the same year, Prima Limited was confronted with one of its biggest challenges to date. Which is a virulent case of salmonella poisoning that caused all 38 Prima Deli outlets to be closed for a period of up to 3 weeks. The company was fined the maximum of S$5000 for selling contaminated food and for causing more than 200 of its customers to fall ill after consuming cakes purchased from Prima Deli stores. Sales drastically dropped to 15% in the immediate aftermath of the health scare, but were declared to be not as dire as the company had estimated. As a matter of fact, customers eventually returned back to the stores, and the companys overall sales actually rose 10% to 15% higher than their usual records during previous business years. Many new rules and regulations were implemented as a direct result of this case of salmonella poisoning, with all employees now required to undergo not just routine health checks, but also screening for salmonella. The company also implanted more cameras in production areas in order to monitor hygiene more effectively. Companys subsidiaries After looking at the organizations history and the numerous challenges that it faced, lets now look at how the company diversifies its services, not just in terms of producing quality baked products but also in cafeteria operations, fine dining and casual dining. Apart from food beverages, Prima is also into the field of information technology to further increase their profits and make use of it to full benefit. In this section, a list of subsidiaries will be given just to show how Prima Limited has succeeded in expanding their company. List of subsidiaries under Prima Limited Prima Food Pte Ltd -PrimaDeli Asia (M) Sdn Bhd -Confectionery Transformation (M) Sdn Bhd PrimaDeli Franchise (M) Sdn Bhd PFS Pte Ltd Prima Noodle Restaurant Pte Ltd PrimaDelis Vision and Mission The following was extracted from http://www.prima.com.sg/core_biz/Frameset/index_foodsvs_manu.htm http://infopedia.nl.sg/articles/SIP_1458_2009-02-11.html Prima is also known as Bai Ling Mai in Chinese, which means a hundred year old wheat. It is used to represent the companys vision of corporate longevity. PrimaDeli is Singapores first homegrown bakery and confectionery franchise. It was launched in 1992 with the mission to transform the local bakery and confectionery industry by adopting modern production and management techniques, information technology and strong branding. From here, it can be seen that PrimaDeli is living up to its vision of longevity of the company by inducing new ways to prosper their business live attaining a Halal certificate so as to broaden their range of customer in terms of race. Also they are always coming up with different ways to further improve their baking solutions through technology. An In-Depth Look External environment of the company Here were going to look at the competition that PrimaDeli faces against other confectionary shops. The figure below shows which 2 confectionaries customers prefer to than PrimaDeli. These percentages were base on a survey which I have done. Confectionary shop: Percentage (%) Polar puffs cakes 81.8 Bengawan Solo 4.5 Breadtalk 31.8 From here, it could be seen that clearly theres a huge percentage of people which will turn to Polar puffs cakes other than PrimaDeli. Theres a very fierce competition going on between these two popular shops. Lets now look at what consumers feel PrimaDeli should improve on. Again these figures are base on the response Ive gotten from my survey. Percentage(%) More variety in choice of pastries, puffs, cakes, etc 60 Reduction in price 10 Customer service 20 Cleanliness 10 This clearly shows that customers want PrimaDeli to provide more variety of their pastries because they want to see something new, innovative and capture their eyes and taste. Task Environmental Analysis Threat of new entrants is High There are more and more confectionaries sprouting They are mostly located in heartlandsHaving analyzed the potential external threats, it is time to look at the factors directly contributing to a tight competition among confectionaries in Singapore a Porters Five diagram. Bargaining power of buyers is High Theres a vast choice of confectionaries to choose from So, consumer will choose the ones that are cheap has a wide variety of pastries The consumers are the ones that will decide which bakery is the best Supplier Power is average Different confectionaries has different suppliers The quality of products depends on the suppliers There are still a wide range of suppliers to choose from Rivalry is Intense Number of confectionaries in Singapore is high There is an increasing number of pastry shops coming up with new ways to attract consumers attraction ;promotions Product and Technology Development is medium With the constant upgrade of technology, some confectionaries are using this to their benefit This aspect can be used to improve in their food quality Internal Environment Management Here Im going to do a marketing mix to compare both PrimaDeli and Polar. PrimaDeli Product The main product for PrimaDeli is a range of top quality pastries, buns, breads and cakes. Price The range of prices varies depends on the type of confectionary that youre buying. For cakes it starts from $15 and can reach up to $45++ according to the flavour and weight of cake. Outlets Up to date there are 38 outlets in Singapore Polar Product They specialises in mostly puffs and cakes Price Pricing varies to the products bought Cakes starts from $10.80 $45++ Outlets As of now, there are 33 outlets and 70 takeaway counters at petrol stations Observations and Conclusions Critical success factors To determine the critical success factors of PrimaDeli well have to once again look at PrimaDelis mission. Mission To transform the local bakery and confectionery industry by adopting modern production and management techniques, information technology and strong branding Critical success factors They should put in place their management techniques by producing and thinking of ways to further improve on their variety of confectionaries In order to have a strong branding, they should think of new modern production ways to market their products They should also keep up with the market competition and open up more outlets Strategic problem PrimaDeli should start considering in increasing the variation of their pastries because with more pastry shops coming up, they will lose out if they dont change their strategies in pulling in more customers. Also, they will need to have more outlets in order to compete with the various confectionaries out there. Strategic Alternatives and Recommendations PrimaDeli has been doing really well in terms of their diversification in other aspects other than just in selling pastries, like franchising into other countries. However, in the area of marketing of their confectionaries here, they are a bit lacking in putting in more concern. They should come out with different strategies and market plans to pull in customers to boost their income. Although being the first home-grown bakery franchise and the longest running Singapore food franchise, they still have a chance to lose their customers to other shops. For example, Polar puffs cakes. Polar is now gaining a lot of attention and popularity from consumers because they feel that there are more varieties there rather than in PrimaDeli. With the numerous promotions that Polar has and also considering the number outlets it has as compared to PrimaDeli, its only a matter of time before PrimaDeli will lose out their customers. Conclusion In all, PrimaDeli has done Singapore proud by being one of the longest running Singapore food franchise and also first home-grown bakery franchise. It has venture out into other countries and gained the trust of other companies to purchase and use their products. This is something that not many local companies have been able to done. PrimaDeli also have proven that their standards are recognised world-wide and so are their food beverages. However, PrimaDeli just have to step it up and be in pace with the current market. This is to ensure that they wont fall behind.

Goals :: essays papers

Goals In many people lives, there are many different interests. This mean that a person may give special attention to something that they love to do in life. In most cases, that person would work very hard to accomplish their hearts desire. However, a person may feel life has nothing to offer him, or her in this world; People who think this way are either ignorant or are deceiving themselves. In fact, everyone should want to have a purpose or a goal in life. My goal in life is to become a better person in everything I do. In order for me to do so, I must create steps to accomplish this. By doing so I would have to work hard to reach these goals. One of my interests is to become a professional singer. Pursuing this, I made several steps a head. I went to Erasmus Hall High School and majored in music. Professionally had my voice trained to hit various Octaves. I also sung with different types of groups and meet famous gospel artists. I would say that I'm on a great start having this as a career. These are just some of the steps that I've made so far in becoming a professional singer. Another career goal is to get a good paying job. I plan to use typing to help me accomplish this. It would also help me with PC programming and office skills. I am also learning how to build computers from scratch. A friend is teaching my husband and I how to build a computer. Besides my friend, I also read books and witch video tapes that explain how to build a computer. As you can see I have a number of different goals I want to accomplish; but I have to keep telling myself that I am one person, and I can only do but so many things at one time.

Australian Aboriginal Art Essay

The aboriginal people mainly used ochre for artworks, such as on rock, wood, bark and the human body.Ochre is mined from particular sites. It is a special type of rock that’s heavily coloured because of the iron oxide contained inside, and comes in a variety of colours: yellow, white, red, purple (it is identical to red ochre chemically but of a different hue) and brown. It could be used on rock (cave walls, or just big rocks), wood (shields, log coffins, etc.), bark and skin, and artifacts. To get the paint from ochre rocks, one simply needs to find a rich coloured rock, ground it up, and add oil.Other materials such as charcoal and plant colourings were used to make black and dark green. Twigs, fibres and fingers were also used to get different strokes of paint, similar to the use of paintbrushes. Art is central to the Aboriginal life. It can be made for political, social, utilitarian and didactive purposes, and is inherently connected to the religious domain. Art is also a means by which the present is connected with the past and the humans with the supernatural. Art also activates the powers of the ancestral beings, expresses individual and group identity and the relationships between the land and the people. It was not until the eighteenth century, when the Europeans came to Australia, that Aboriginal art stopped being made only to fulfill traditional cultural needs, and this has only remained the in the case in varying degrees since. Contemporary Aboriginal Painting Methods In the 1930s, artists Rex Battarbee and John Gardner first introduced watercolour painting to an Indigenous man, who later used to create landscape paintings and were immediately successful and became the first indigenous Australian watercolourist. The word â€Å"contemporary† means modern or of the present time. Contemporary aboriginal paintings have adapted the usage of canvas and acrylic paints. Even though these arts still uses the traditional styles and symbols, the methods are a bit different. It is a mixture of the traditional and the modern culture. The main reasons that the European painting materials began to be popular so quickly is because using acrylic colours and canvas saves a lot of time for them and at easy to sell. You can’t really be expected to bring a big boulder to sell! Of course, even so, some artists still paint using the traditional methods. Different artists from different regions create different artworks because of their different surroundings and understandings. But even though their artworks are different, their subjects are all the same: Dream time. Aboriginal paintings and drawings are created to show how they live and how they think the world is made. Even though the materials changed, it doesn’t change the subject. Some paintings also show the aboriginals’ beliefs, but they are sacred to the tribe. These sacred paintings and drawings are only allowed to be viewed by the tribe and nobody else. 2 Contemporary aboriginal artists: Albert Namatjira was an Australian artist. He was an Indigenous Australian of the Western MacDonnell Ranges area. He is perhaps one of Australia’s best known Aboriginal painter. He was famous for his watercolour Australian outback desert landscapes, which were not in the symbolic style of the traditional paintings, but very detailed and colourful. Another is Barbara Weir. She is an Australian Aboriginal artist and politician. Her paintings include representations of particular plants and dreamings, inspired by deep Aboriginal traditions. She uses two distinctive stylistic conventions, which are linear and dot painting. Bibliography * http://www.mineralszone.com/minerals/ochre.html * http://www.aboriginalartonline.com/methods/methods.php * http://www.youtube.com/watch?v=CKqA3RteH1A * Aboriginal art by Caruana, Wally * http://en.wikipedia.org/wiki/Albert_Namatjira

Biochemistry and Technology Essay

What specific topic did you choose to research and evaluate? (2 points) -I chose genetic engineering/recombinant DNA technology/transgenesis of biotechnology to research and evaluate because that interests me the most, personally. List the resources that you used in your research of your topic. (3 points) – I used sites such as, wikipedia.org, and slideshare.net. Describe, in a few paragraphs, the biotechnology that you researched. How is it currently being used and/or what are the hopes for its use in the future? (10 points) -Genetic engineering is an area in biotechnology that induces cell alterations in any kind of organism. It is based on artificial manipulation and transfer of genetic material from one organism to another. Basically the cells coded in with the new genetic information will pass those selected traits on to their offspring. Genetic combinations might be useful but not often found in nature. Genetic engineering now a days, is used in medicine to produce insulin and growth hormones, for those who lack it. The genes in humans are isolated using enzymes produced by bacteria which cleave DNA at specific base pairs, and then inserted into a a virus. The virus then is inserted into the bacteria DNA, ten the bacteria produces the hormones, which are then collected and given to patients who most need them. The hope for genetic engineering is soon a cure can be found for diseases by either inserting a corrected gene or even performing a genetic surgery. Currently many pregnant women like to have the fetuses screened for genetic defects so it can allow them and there physician to prepare for the arrival of the child who may need to have special needs. Describe the positive aspects of this biotechnology, being as specific as possible. (5 points) -One possible benefit for genetic engineering is is that with gene therapy, a fetus a genetic defect could be treated and even cured before it is born. Specific traits or characteristics can be inserted in a species, for example pest resistant genes inserted into crops to enable more crops to be harvested. Artificially produce vital hormones or proteins that are essential by inserting the coding genes into bacteria cells.†¨ Describe the negative aspects of this biotechnology, being as specific as possible. (5 points) -Genetic pollution occurs where the artificially produced species reproduce at a higher rate compared to the wild species present and cause extinction. Species that are produced have side effects such as a short life span, prone to diseases and mutations and physical defects. Expensive and advance technologies need to produce and maintain genetically engineered species. Hybrid species created may harbor new statins of diseases or viruses that is produced from the altered genes. Based on your research, what is your conclusion about whether or not this biotechnology should be used? Be sure to explain your answer. (5 points) In my opinion, I think biotechnology can benefit us all in a lot of different ways, but only if we use it right and only if we are really in need of it. For example, I think genetic engineering could help actually save a lot of lives and troubles that one might have when born. If treated right, a disease or disorder can be cured before one is born.

A look at the affect names have on the characters of Fifth Business By Robertson Davies

A look at the affect names have on the characters of Fifth Business By Robertson Davies What's In A Name?"What's in a name? That which we call a rose by any other name would smell as sweet." (Romeo and Juliet, Act II Scene ii) A person's name can shape a large part of who they will be. In the novel Fifth Business by Robertson Davies, the names of the characters seem to directly reflect some of the characteristics of that individual. The new names for those characters that were twice born better reflect who those characters are. Other characters, such as Mary Dempster and Lisolette Vitzliputzli's names provide some insight into their characters.After the war, Diana renamed Dunstable. His new name, Dunstan, better reflects who he is because of the many similarities between himself and Saint Dunstan. "Saint Dunstan was a marvelous person...mad about learning, terribly stiff and stern and scowly, and an absolute wizard at withstanding temptation"(Fifth Business p.90). Dunstable Ramsay had always been interested in learning, as evident from his childhood job at the local lib rary, his education at the University of Toronto as well as his lifelong passion for studying saints.English: Tomb of the Virgin Mary. Altar.jpg Ð  Ã'Æ'Ã' ...As a child, Dunstable would read about magicians and had a particular interest in saints. Therefore, it is entirely appropriate that later in his life he be named after a saint. Dunny also had many other similarities between himself and Saint Dunstan; many things during Saint Dunstan's life can be compared to incidents in Dunny's life. When Dunny was young, he was ordered by his mother to help Mary Dempster. Similarly, Saint Dunstan, "With his parent's consent ... served in the ancient church of St. Mary." Accordingly, the name Dunstan is fitting to the character of Dunstan Ramsay.Conversely, Percy Boyd Staunton renamed himself during the war. His new name, Boy Staunton is entirely...

WTO effect on Taiwan Essay Example | Topics and Well Written Essays - 1500 words

WTO effect on Taiwan - Essay Example (Antkiewicz, 2004) In other words, the more internationalized the financial markets and the more liberalized the capital account, the more challenges the autonomy of monetary policy have faced. In fact, financial internationalization underlay both the Latin American financial crisis happening earlier and the East Asian crisis a few years ago. Experts and scholars, by drawing important lessons from financial crises, have, retrospectively, advocated a progressive approach rather than an aggressive one to financial internationalization. They have singled out relaxation of capital account controls as the bottom-line defensive measure and have even viewed a certain degree of re-regulation as necessary in the aftermath of financial liberalization and internationalization. (Cai, 2005) By doing so, the negative impact of rapid and large-scale international capital movements on a countrys economy can be minimized. Generally speaking, financial liberalization includes cross-border flows of funds, personnel and commodities. In addition to opening the capital account, it also includes expanding offshore business, establishing foreign exchange call-loan markets, and allowing foreign bank operations and branches. The following phenomena, which are independent in itself but not exclusive of each other, illustrate the connotation of financial internationalization: 1) The restrictions on the currency exchanges and other international financial activities of residents and non-residents (including individuals, corporations and financial institutions) are relaxed Domestic banks are allowed to establish overseas branches. Domestic corporations can raise funds by issuing corporate bonds overseas or by investing overseas. Foreign banks and corporations are also permitted to conduct reciprocal financial businesses locally. (Weixing, 2006) 2) International capital movements

Understanding the Court System Essay Example | Topics and Well Written Essays - 1250 words

Understanding the Court System - Essay Example This paper endeavors to help in understanding the United States of America court system. To achieve this, the paper will discuss the case of Riley v. California heard in the Supreme Court. The Supreme Court determination in this case considered two individual cases. Both cases involved cell phone searches during arrest without a warrant of search. One case involved David Leon Riley stopped in San Diego by a police officer in 2009 for having expired car registration tags (Harvard Law Review, 2014). The police towed the vehicle and searched it. During the search, they discovered two handguns hidden under the boot of his car. The police seized his phone without warrant and searched it. The phone records showed that Riley was part of a gang known as the Lincoln Park gang the evidence from the phone also placed him at a crime scene three weeks before and his made the prosecution used this evidence to build a case of assault and attempted murder against Riley (Harvard Law Review, 2014). During the trial, the judge upheld that the evidence from Riley’s Smartphone was admissible because it fell under the exceptions provided by search-incident-to-arrest provisions. The trial led to the conviction of Riley and the California court of appeal upheld this ruling (Harvard Law Review, 2014). The second case involved Brima Wurie arrested by a police officer who observed him participating in drug trade. During the arrest, the police officers confiscated two mobile phones from him (Harvard Law Review, 2014). After searching the call log, they determined the location of a caller and traced it to a location where they seized drugs, firearms and cash. The prosecution charged Wurie with drug and firearm possession. The district court declined to declare the evidence from the mobile phone as inadmissible since the police acquired it without a warrant. However, the first circuit court overturned the decision by the district court citing that mobile